There was an article in Wednesday's International Herald Tribune (aka the free English language newspaper I got at the hotel in Taipei) about Snacklish. This is Snickers new advertising campaign which introduces the language of Snacklish. In times of economic hardship when people can't afford a new car, Prada sunglasses, or possibly their daily latte, you focus on what "luxuries" you can afford. And that may be a candy bar. I saw a billboard on Friday in downtown Denver inviting me to "Hike the Snackorondacks." The campaign has begun.
Although here in Colorado, maybe the billboard should read "Ski the Snackies" instead.